Business Success lies in the eyes of the Customer

Business Success lies in the eyes of the Customer

Empowering people is better than ignoring people Click To Tweet For some reason many believe that inbound marketing has all to do with acquiring new sales and that the customer experience follows thereafter. Nothing can be further from the reality. Sales starts with Service, but Service start with Sales Click To Tweet Every interaction with people is founded in trust and will ultimately...

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Is CEM the new improved CRM?

Simply put; No! So what distinguishes CRM from CEM? CRM focuses on providing a service; CEM looks to provide an experience. In trying to achieve this endeavour, CEM broadens the scope of the various propositions that define CRM. CEM systems and CRM systems serve different, although complementary, purposes. CEM is about creating the best customer experience; CRM is about managing relationships...

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CRM and CEM Integration

It is important to understand that CRM (Customer Relationship management) applications primarily benefit the company, not the customer. CRM’s primary function is to automate marketing and sales activities in order to increase efficiency and accuracy and also to integrate post-sales services to create a seamless sale and service process. A CRM application pushes information from the company out...

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